Fernando Bermejo is a faculty associate at the Berkman Center, where he was a faculty fellow in residence during the 2009-10 academic year. His research focuses on the evolution of the different forms of online advertising and on the process of commercialization of interactivity. He is also interested in the issue of Internet measurement, and is working on a directory that aims to compile a comprehensive list of data sources about the Internet and offer an analysis of the different methodologies used in online measurement. As a result of his residency at Berkman he has started a new line of inquiry that attempts to use communication theory and the philosophy of language to shed light upon current debates on the present state and future development of cyberspace.
Fernando is Associate Professor of Communication at Universidad Rey Juan Carlos in Madrid, Spain. He has also taught at IE University, University of Syracuse in Madrid, and Universidad Pontificia de Salamanca. He received his Ph.D. in Communication from Universidad Autónoma de Barcelona, and his M.A. from the Annenberg School for Communication at the University of Pennsylvania. He is the author of "The Internet Audience: Constitution & Measurement" (Peter Lang, 2007) and editor of "On Communicating: Otherness, Meaning, and Information" (Routledge, 2009). He is a member of the editorial board of Communication Theory (Wiley). Before joining Universidad Rey Juan Carlos Fernando was Senior Analyst at Internet Research Group LLC, and Research Analyst at CDNOW Inc.