Mediactive: Why media consumers, not just creators, need to be active users
Dan Gillmor, Berkman Fellow
The supply side of tomorrow's media is emerging quickly, if
messily, in a democratization of media-creation tools that give us a
vast and growing amount of content of all kinds, ranging from trivial
to entertaining to vital. We will need to improve journalism at all
levels during this process.
But the demand side needs help, too. Even as we help new media creators learn to understand and apply principles of journalism, we will also need to encourage people who have been simply consumers to become much more active users -- seeking reliable and trustworthy sources and taking some responsibility for the quality of what they read.
These are daunting goals. But as we emerge from an era of media monopolies and oligopolies that have allowed us to be lazy, and too trusting, we'll be better off taking more responsibility for what we read, hear and view.
Dan remains director of the the Center for Citizen Media, a joint project with ASU and Harvard University's Berkman Center for Internet & Society. (The center was formerly affiliated with the University of California, Berkeley.) He is the author of We the Media: Grassroots Journalism by the People, for the People (2004; O'Reilly Media).