Enterprise 2.0: How Organizations are Exploiting Web 2.0 Technologies and Philosophies
Andrew McAfee, Harvard Business School
Tuesday, January 13, 12:30 pm
Berkman Center, 23 Everett Street, second floor
We are at capacity and no longer taking RSVPs, but please consider viewing the lunch through our live webcast.
This event will be webcast live at 12:30 pm ET.
Over the past few years a wide array of "Web 2.0" technologies and communities have appeared on the Internet; these include Facebook, Twitter, Wikipedia, YouTube, and del.icio.us. Organizations are in the early stages of incorporating these tools into their work, a phenomenon I call "Enterprise 2.0." In this talk I'll give examples of Enterprise 2.0, folding them into a simple model intended to communicate the different categories of benefits conferred.
Andrew McAfee joined the faculty of the Technology and Operations Management Unit at Harvard Business School in 1998. His research investigates how managers can most effectively select, implement, and use Information Technology (IT) to achieve business goals. He was the recipient of a US Department of Energy Integrated Manufacturing Fellowship for his doctoral research, which focused on the performance impact of enterprise information technologies such as SAP's R/3.
His current research falls into two categories. The first is an exploration of how Web 2.0 technologies can be used within the enterprise, and what their impact is likely to be. The second is a study of IT's impact over time on the structure of US industries and the nature of competition within them.