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== Field definition ==
{{TOCright}}


''coming soon''
== Field Definition ==


== Study of the field ==
=== Basic Definition ===
The field of educational materials (EM) refers to a subset of the book, games, Internet, and software publishing industries that is focused on providing resources to a variety of educational market segments. For instance, PricewaterhouseCoopers characterizes the EM sector as divided into digital and non-digital solutions [[Bibliography for Item 1 in EM|(Cola, et al. 2009)]]. At the K-12 educational level, digital solutions include a range of technologies used to enhance the delivery and the administration of K-12 education, including data management systems, web-based course and assessment materials, and online tutoring and professional development—however, we will only focus on those digital solutions products that have specific educational purposes and where knowledge is embedded in a form that can be enclosed by some form of intellectual property. Regarding non-digital solutions, we include textbooks, course packs and other supplementary materials, and various educative toys and games.


Analysis of the EM field based on [[Field Research Methodology]]:
Actors providing these materials are private companies such as publishers controlling the textbook and complementary materials markets; global media companies focused on the family-based market, such as the Discovery Channel; public institutions, such as National Public Radio; universities and their presses, providing both closed and open educational materials; and independent organizations and associations comprising educators and interested individuals wanting to contribute to the open educational resources ([[Commons-based Cases in EM#OER|OER]]) movement.


# [[Overview of Economics of Intellectual Property in EM]]
"A significant feature of most educational resources is that they are restricted to many and can cost a lot to gain access to. This is largely because of a market economy around educational resources. They are copyrighted and packaged up as objects—books, journals, videos—that have to be bought from a store or accessed through course fees or university repositories (libraries in most cases). Even if this copyrighted material is available in public libraries, it is then effectively rationed by the numbers of copies available and the costs and opportunity costs involved in people traveling to the library to use them (with that use being further restricted by the all rights reserved copyright applied to them)." [[Bibliography for Item 1 in EM|(Iiyoshi and Kumar 2008, 149)]]
# [[Overall Picture of the EM field]]
# Outputs and Products of the field: [[Data, narratives and tools produced by the EM field]]
# Legal tools available for and in use by the actors of EM field: [[IP in EM]]
# [[Competitive advantages in EM]]
# [[IP Profile of Biggest for-profit companies in EM]]
# [[IP Profile of non-profit companies in EM]]
# [[IP Profile of Universities working in EM]]
# [[IP Profile of Associations in EM]]
# [[Commons-based Cases in EM]]
# [[Alternative Business Models in EM]]


== Resources ==
=== Technology History ===
:''See [[History of EM Field]]''


=== Bibliographies Addressing Research Outline ===
=== Taxonomy of Educational Materials Industries ===


[[Bibliography for Item 1 in EM]]<br>
==== Focus Market Segments ====
[[Bibliography for Item 2 in EM]]<br>
*'''K-12 Level'''
[[Bibliography for Item 3 in EM]]<br>
*:The Educational Materials sector for K-12 in the US can be divided into non-digital and digital solutions. Digital Solutions is a general term that describes a range of technologies used to enhance the delivery and the administration of K-12 education, including data management systems, web-based course and assessment materials, and online tutoring and professional development. While under the non-digital solutions for K-12 education we find textbooks, course-materials and other products, such as educative toys and games.
[[Bibliography for Item 4 in EM]]<br>
[[Bibliography for Item 5 in EM]]<br>
[[Bibliography for Item 6 in EM]]<br>
[[Bibliography for Item 7 in EM]]<br>
[[Bibliography for Item 8 in EM]]<br>
[[Bibliography for Item 9 in EM]]<br>
[[Bibliography for Item 10 in EM]]<br>
[[Bibliography for Item 11 in EM]]


=== Links ===
*'''Higher Education Level'''
*:Similar to the K-12 Level, the Educational Materials sector for Higher Education can be divided into non-digital and digital solutions. However, there is a strong emphasis on the traditional college textbook and related course materials, including non-textbook academic and professional works used in college courses often published by [[IP Profile of Universities working in EM#Universities|University Presses]]. Digital solutions for Higher Education are most often electronic versions of textbooks and supplementary materials or activities.


[[Links on EM]]
==== De-prioritized Market Segments ====
* Educational Software
* Educational Video Games
* Internet-based Activities (in Flash, Java, etc.)


=== Blogs and news from the field ===
=== Excluded from Field Definition ===
* Encyclopedias
* Periodicals
* Non-digital Educational Games
* Any resource not overtly produced for educational purposes
** e.g. [http://www.flickr.com/ Flickr] photos used for media education,
** e.g. [http://www.youtube.com/edu YouTube EDU]


[[Blogs to watch on EM]]
== [[Educational_Materials/Paper|EM Paper]]==
This is the most recent draft of a paper summarizing the Educational Materials research contained in the wiki.


=== Interviews ===  
== EM Essay==
* [http://publius.cc/brief_overview_us_public_policy_oer_californias_community_colleges_obama_ad A Brief Overview of U.S. Public Policy on OER from California's Community Colleges to the Obama Administration]
by Carolina Rossini, Erhardt Graeff, October 1, 2009


Possible candidates for interviews:
== Study of the Field ==
 
=== [[The K-12 Level]] ===
#'''Jonathan Emmons'''
Analysis of the K-12 sector of the Educational Materials field, following the [[ICP Main Questions]].
#*Community Development Specialist, Connexions (http://cnx.org)
=== [[The Higher Education Level]] ===
#*Phone: (713) 348 - 2392
Analysis of the Higher Education sector of the Educational Materials field, following the [[ICP Main Questions]].
#*Email: jonathan.emmons@cnx.org
=== [[Textbooks#Quadrants Mapping|Quadrants Mapping: Textbooks]] ===
#*''Conference Call Scheduled for 10am EDT on Monday, 03/25/09''
These are the early "Quadrants Mappings" based on the field analysis for each Educational Materials market segment.
#**[[Jonathan Emmons Interview Notes]]
#'''[http://drfd.hbs.edu/fit/public/facultyInfo.do?facInfo=ovr&facEmId=aelberse@hbs.edu Anita Elberse]'''
#*Associate Professor of Business Administration in the Marketing unit at Harvard Business School
#*[http://drfd.hbs.edu/fit/public/facultyInfo.do;jsessionid=JQngxQChHD2wDDFcwQV2qdpPYYMfF1616zSvD1TxVH4lTWT1p7xg!197890811!-114263270?facInfo=res&facEmId=aelberse%40hbs.edu Her research] focuses on 'creative industries,' such as book and magazine publishing, asking:
#**How can firms increase the success of new products in creative industries?
#**How can firms build sustainable businesses in creative industries?
#*Phone: (617) 495 - 6080
#*Email: aelberse@hbs.edu
#'''[[wikipedia:Nicole_Allen|Nicole Allen]]'''
#*Textbooks Advocate for [http://www.studentpirgs.org/ The Student PIRGs] and Campaign Director for [http://www.maketextbooksaffordable.org/ Make Textbooks Affordable]
#*Phone: (617) 747 - 4409
#*Email: nicole@studentpirgs.org
#'''[http://cnx.org/member_profile/thierstj Joel Thierstein]'''
#*Executive Director, Connexions (http://cnx.org)
#*Email: joel.thierstein@cnx.org 
#*''Proposed interview/call for week of 04/13/09''


== Resources ==
=== [[Educational Materials/Bibliography by Research Question|Bibliography by Research Question]] ===
=== [[Educational Materials/Bibliography by Resource Type|Bibliography by Resource Type]] ===
=== [[Educational Materials/Interviews|Interviews and Notes]] ===
=== [[Blogs to watch on EM]] ===
=== [[Contacts for EM]] ===


<br>
= Navigation =
----
Back to [[Main Page|ICP Team Wiki Main Page]]
Back to [[Main Page|ICP Team Wiki Main Page]]


[[Category:Educational Materials]]
[[Category:Educational Materials]]

Latest revision as of 00:14, 6 May 2010

Field Definition

Basic Definition

The field of educational materials (EM) refers to a subset of the book, games, Internet, and software publishing industries that is focused on providing resources to a variety of educational market segments. For instance, PricewaterhouseCoopers characterizes the EM sector as divided into digital and non-digital solutions (Cola, et al. 2009). At the K-12 educational level, digital solutions include a range of technologies used to enhance the delivery and the administration of K-12 education, including data management systems, web-based course and assessment materials, and online tutoring and professional development—however, we will only focus on those digital solutions products that have specific educational purposes and where knowledge is embedded in a form that can be enclosed by some form of intellectual property. Regarding non-digital solutions, we include textbooks, course packs and other supplementary materials, and various educative toys and games.

Actors providing these materials are private companies such as publishers controlling the textbook and complementary materials markets; global media companies focused on the family-based market, such as the Discovery Channel; public institutions, such as National Public Radio; universities and their presses, providing both closed and open educational materials; and independent organizations and associations comprising educators and interested individuals wanting to contribute to the open educational resources (OER) movement.

"A significant feature of most educational resources is that they are restricted to many and can cost a lot to gain access to. This is largely because of a market economy around educational resources. They are copyrighted and packaged up as objects—books, journals, videos—that have to be bought from a store or accessed through course fees or university repositories (libraries in most cases). Even if this copyrighted material is available in public libraries, it is then effectively rationed by the numbers of copies available and the costs and opportunity costs involved in people traveling to the library to use them (with that use being further restricted by the all rights reserved copyright applied to them)." (Iiyoshi and Kumar 2008, 149)

Technology History

See History of EM Field

Taxonomy of Educational Materials Industries

Focus Market Segments

  • K-12 Level
    The Educational Materials sector for K-12 in the US can be divided into non-digital and digital solutions. Digital Solutions is a general term that describes a range of technologies used to enhance the delivery and the administration of K-12 education, including data management systems, web-based course and assessment materials, and online tutoring and professional development. While under the non-digital solutions for K-12 education we find textbooks, course-materials and other products, such as educative toys and games.
  • Higher Education Level
    Similar to the K-12 Level, the Educational Materials sector for Higher Education can be divided into non-digital and digital solutions. However, there is a strong emphasis on the traditional college textbook and related course materials, including non-textbook academic and professional works used in college courses often published by University Presses. Digital solutions for Higher Education are most often electronic versions of textbooks and supplementary materials or activities.

De-prioritized Market Segments

  • Educational Software
  • Educational Video Games
  • Internet-based Activities (in Flash, Java, etc.)

Excluded from Field Definition

  • Encyclopedias
  • Periodicals
  • Non-digital Educational Games
  • Any resource not overtly produced for educational purposes

EM Paper

This is the most recent draft of a paper summarizing the Educational Materials research contained in the wiki.

EM Essay

by Carolina Rossini, Erhardt Graeff, October 1, 2009

Study of the Field

The K-12 Level

Analysis of the K-12 sector of the Educational Materials field, following the ICP Main Questions.

The Higher Education Level

Analysis of the Higher Education sector of the Educational Materials field, following the ICP Main Questions.

Quadrants Mapping: Textbooks

These are the early "Quadrants Mappings" based on the field analysis for each Educational Materials market segment.

Resources

Bibliography by Research Question

Bibliography by Resource Type

Interviews and Notes

Blogs to watch on EM

Contacts for EM

Navigation

Back to ICP Team Wiki Main Page