PPT Slide

use as a brand,

if unauthorized

• Descriptive use

  • Describing defendant’s goods or services (Bob’s VW shop)
  • Comparative advertising
  • News reporting or criticism

• Nominative use

  Reference to the plaintiff’s goods or services by name
  

• Parody or Commentary

  Poking fun at or commenting on the plaintiff or its g/s
  

non-infringement

infringement

dilution

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