Berkman Luncheon Series
The Intention Economy: What Happens When Customers Get Real Power
Doc Searls, Berkman Fellow
In these dawn years of the Information Age, when individuals have more choice than ever about what they can do with their time and money, big companies still talk about "capturing," "acquiring," "owning" and "managing" customers as if they were slaves. This kind of thinking is formalized in Customer Relationship Management systems. The age of Vendor Domination will end when customers get real power...
