The Intention Economy: When Customers Take Charge

Doc Searls

Whether your interest is in preserving Internet freedom and opportunity, changing the economic power structure, new challenges for cyberlaw, or just turning the tables on privacy-violating business models and practices, there will be plenty to hear and discuss at Doc Searls' talk, "The Intention Economy: When Customers Take Charge" — also the title of his new book from Harvard Business Review Press. The book reports on progress by dozens of companies and development projects fostered by ProjectVRM, which Doc launched at the Berkman Center in 2006.

VRM + CRM 2010

The first VRM+CRM workshop will take place on 26-27 August, at Harvard Law School. It’s free. The purpose is to get VRM and CRM developers and other interested parties (such as CRM customers) together to start building out the common ground between them. That common ground is potentially very huge. CRM is already a $15 billion business. What happens when customers start managing relationships too? Let’s start answering that.

VRooM Boston 2009

As with earlier Vendor Relationship Management (VRM) workshops, this is a free unconference, organized on the open space model. Participants choose the topics, move those topics forward in open discussion, and share progress with the whole group at the end of each day...

ProjectVRM West Coast Workshop 2009

ProjectVRM, an initiative lead by Berkman Fellow Doc Searls, will host its first West Coast Meeting in Palo Alto.

Berkman Luncheon Series

The Intention Economy: What Happens When Customers Get Real Power

Doc Searls, Berkman Fellow

In these dawn years of the Information Age, when individuals have more choice than ever about what they can do with their time and money, big companies still talk about "capturing," "acquiring," "owning" and "managing" customers as if they were slaves. This kind of thinking is formalized in Customer Relationship Management systems. The age of Vendor Domination will end when customers get real power...

ProjectVRM Workshop

Day 2 of ProjectVRM's first workshop is underway...