berkman interactive

Cluetrain at 10: So How's Utopia Working Out for Ya?

The Cluetrain Manifesto, posted in April, 1999, immediately became a touchstone in the digital culture wars. Its four authors – Rick Levine, Christopher Locke, Doc Searls, and David Weinberger - denounced the mainstream media's portrayal of the Web as an extension of business-as-usual into a medium cheaper than paper and TV time. The Web is a conversation. And -- in Cluetrain's most famous formulation -- so are networked markets. On the tenth anniversary of The Cluetrain Manifesto, co-authors David Weinberger and Doc Searls sit down with Jonathan Zittrain to discuss how much of their vision for the web has become reality, and what we should expect for the next ten years. **PLEASE NOTE: The sound quality for this event recording is imperfect. Portions have been edited or refined for improved clarity.**