Bank of America to Launch
Service for Online Business
By RICK BROOKS
Staff Reporter of THE WALL STREET JOURNAL
Bank of America Corp., in a move aimed at encouraging small business to
jump onto the Internet, is expected to announce Tuesday a service that
lets
companies build an online store through the nation's second-largest bank.
The move thrusts the Charlotte, N.C., bank into competition with a
number of financial-services firms and other companies scrambling to
capture the burgeoning flow of electronic orders and payments from small
businesses eager to establish a virtual storefront. Bank of America's rivals
will range from the new zShops section of Amazon.com Inc.'s heavily
trafficked Web site to Wells Fargo & Co., a San Francisco bank that
launched its One-Stop eStore for small businesses last month.
"If we don't do this for them, they will go somewhere else," Sharif Bayyari,
president and chief executive officer of Bank of America's
merchant-services unit, said.
Bank of America's biggest potential advantage as it rolls out the service,
called Internet Order Center, is its huge base of about two million business
customers, more than any other U.S. bank. Bank officials are considering
promoting companies that sign up for the service to almost 20 million
retail-banking customers with its credit cards.
Bank of America said it will collect a fee of $100 a month from merchants
who use the service to track inventory, generate shipping information and
authorize customer payments, as well as a small transaction fee every time
a credit card is used to make a purchase. The bank also can build a
merchant's Web site from scratch for as little as about $250. "In effect,
I'm
getting an entire finance department," said Steve Owens, owner of
Meadow Wood Group Inc., a Rancho Mirage, Calif., hockey-stick seller
that has been using the Web-based service for about three weeks.
With competition growing fierce, analysts said Bank of America's
Web-based service is likely to succeed only if it can avoid technological
glitches as it grows. Andrew Efstathiou, a senior analyst at Yankee Group,
a research firm in Boston, said the bank is exposing itself to a
public-relations risk because its name and logo will appear on each
participating merchant's Web site. "If [the bank's] brand name is out in
front and it's the merchant's fault, it will adversely impact [the bank's]
brand image," he said.