Professor Deighton specializes in consumer behavior and marketing, with a focus on digital marketing. Current areas of inquiry include the shifting balance between anonymity and identity in markets and the fate of brands in the hands of social media. He is immediate past Editor of the Journal of Consumer Research. Prior to joining the Harvard Business School in 1994, he served on the faculties of the Graduate School of Business, University of Chicago, and the Amos Tuck School, Dartmouth College. His PhD is in marketing from the Wharton School, University of Pennsylvania.
Last updated May 10, 2012