Email Fernando Bermejo

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Fernando Bermejo is Associate Professor of Communication at Universidad Rey Juan Carlos in Madrid, Spain. He has also taught at IE University, University of Syracuse in Madrid, and Universidad Pontificia de Salamanca. He received his Ph.D. in Communication from Universidad Autónoma de Barcelona, and his M.A. from the Annenberg School for Communication at the University of Pennsylvania. He is the author of "The Internet Audience: Constitution & Measurement" (Peter Lang, 2007) and editor of "On Communicating: Otherness, Meaning, and Information" (Routledge, 2009). Before joining Universidad Rey Juan Carlos he was Senior Analyst at Internet Research Group LLC, and Research Analyst at CDNOW Inc.

His research at Berkman focuses on the evolution of the different forms of online advertising and on the process of commercialization of interactivity. He is particularly interested in the different techniques and technologies used to collect data on online audiences and users in order to target ads; and in the economic, legal, and social consequences of their implementation.