The Blog Revolution in Marketing and Politics
April 28, 2004
Soon-to-be Berkman Fellow
David Weinberger recently appeared on C-Span to discuss the role of Internet and politics. According to Weinberger, the Internet has fundamentally changed the nature of marketing and political campaigning because technology like blogging gives people access to the "unedited human voice" as opposed to glossy speech of marketing. This shift explains the rise of Dean's popularity and will have a profound impact on the future of politics. Stream Weinberger's speech
here (click to the 55:00-minute mark where the presentation begins).