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You work for Global Corp's 
=Business Development=
concern about premature disclosure

=Marketing and Sales=
manage the brand
blogs have the potential to dilute brand image

=Corporate Communications=
ideally, all external communication goes through communications
keeping tabs on the blogs
watch for disclosures of confidential info
depends on the company. transparency

=Legal=
set out guidelines. protect our brand, protect the company from liability. 
who's allowed to blog, about what
update the NDAs
internal call-center about blogging, screen all posts for possible liabilities. Google search to follow-up

=New Media spinoff=


How do you approach these situations? 

=Questions=
*Employees want to start blogs
*What should we do about those pesky critics? What about the one who created the iPhone screenshot?
*Do we build in Second Life?