SBSTelevisionGroup

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Team members:

Ruzbeh Bacha <ruzbehb AT yahoo.com>

Subrata Karmakar <Subrata.Karmakar AT sbs.ox.ac.uk>

Debananda Misra <deb.misra AT sbs.ox.ac.uk>

Perla Sudheer <perla.sudheer AT sbs.ox.ac.uk>

Jeffrey Loke <jeffloke AT gmail.com>


Presentation: 22nd May


Strategies:

Make online content available by leveraging exisiting content

Issues: =

Broadband penetration in Asia

Risk of cannibalizing existing TV users and relation with existing cable companies

How do we make it competitive against P2P services

Advantages

Bargaining power against content providers like NatGeo - subscription

Exisiting distribution network - Advertising

Company

Core channel + Regional channel

Competition

National + regional player

International Channel

Free-2-Air channel