Old Media Loses Ground?

As part of The Future of Digital Media project, Orb interviewed Jeff Jarvis, experienced editor and blogger, about the roles of consumers and technology in emerging digital media. Jarvis explains the difference between old and new media. While old media has become institutionalized, blogs and other forms of new media offer a distinctly human voice because they show perspective and viewpoint. And basic economic principles are further shifting the balance of power to new media: costs of production remain high for old media, and the demand from a centralized, mass market is drying up. What lies ahead for media and journalism? Jarvis sees major opportunities for independent media producers with the future of television. In a manner similar to blogging, podcasting is the future for video and audio, and users can tailor the media to suit their wants or needs. --Contributed by Jane Yoon

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