Location: 
Berkman Center for Internet & Society
Copyright License: 
Creative Commons 3.0 Attribution Unported

Book Talk: Doc Searls on "The Intention Economy: When Customers Take Charge"

Among the goals of the VRM — Vendor Relationship Management — movement are preserving Internet freedom and opportunity, changing the economic power structure, and turning the tables on privacy-violating business models and practices. But there are several challenges to achieving this vision for the future of business and the internet.

Doc Searls' — co-author of the Cluetrain Manifesto, and founder of ProjectVRM — discusses some of the challenges he lays out in his new book "The Intention Economy: When Customers Take Charge."

Produced

13 Jun 2012

Last updated

January 31, 2015