Internet offers companies an unique opportunity to expand their markets beyond their home turf.  Just set up a Web-site and it is visible all around the world.  Many people in Europe speak English and can use the US site, they order goods or services and you deliver them.  Simple and efficient and works well as long as your business does not expand too much.  However, ones you start thinking about establishing in Europe in excess of offering your products to an occasional visitor the picture gets more complicated.
	The crucial question is whether to serve your European clients directly from the US or move into Europe and set up European operations.  This speech gives an ouline of the major regulatory issues that should be considered before deciding whether or not to cross the Atlantic or let your customers come to you over the ocean.
	First I will list the topics that are in favor or against moving to Europe and then I will explore each topic  in more detail to give a feel on the necessary considerations.  Finally, I will make conclusions on the general consideration and the direction one should take.