.FIND

So that

any business

anywhere

can by found by

anyone at anytime

For example, if you, a business-person in San Francisco, wanted to find a cotton exporter in Burkina Faso, you would type the following Uniform Search Locator into your browser:

export.diapaga.burkinafaso.yp

or

cotton.diapaga.burkinafaso.yp

or

cotton.diapaga.yp

ICANN Staff Analysis:

1. "Their new service would require substantial search capabilities, including

the ability to handle misspellings and near matches."

RESPONSE: This is a non-issue. As soon as this was posted, we received a flood of e-mail, most notably one from Enformatica, offering to solve our supposed "technical problems". This point is tantamount to insisting that our application is technically incomplete because we didn't list the color of socks our programmers would be wearing when they update our code.

This software is available off-the-shelf and not relevant to the questions asked in the application.

2. "...a key underlying assumption of the proposal is that other third party businesses (yellow page directory companies) would fundamentally change their businesses in the manner proposed by Monsoon.

RESPONSE: Actually, a sufficient number of publishers, to include the Yellow Pages Publishers Association itself, have committed to moving in this direction. My three minutes won't allow for the details of of these commitments.

But, although one publisher per region is sufficient, we have commitments for redundant contributions from multiple publishers, as this is just a far too easy and ripe money-making opportunity for them AND THEY CANNOT AFFORD NOT TO!

SUMMARY:

We intend to solve an international problem with availability of presence on the 'Net and provide a large group of publishers with the longevity which they themselves began to doubt.