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[http://en.wikipedia.org/wiki/FreeRice FreeRice] - [http://www.freerice.com freerice.com]

(description from [http://www.lexis.com/research/retrieve?_m=5928315a44b404c2fefc03c0d430c26a&docnum=3&_fmtstr=FULL&_startdoc=1&wchp=dGLbVzW-zSkAW&_md5=9ce5a577de34c6aced616d51f0e97d2c computer gaming world]) Simple and silent, the site features the game itself, a rotating banner ad, and virtually nothing else. The rules are as simple as the layout: You are presented with a word and four possible definitions. Choose the correct answer, and the quiz becomes harder-and FreeRice.com donates 20 grains of rice to feed the hungry, primarily refugees in Bangladesh.

It sounds simple, even simple-minded, so it's hard to imagine such a game could actually make a difference. But in the four months since FreeRice.com went live, more than 17 billion grains of rice have been distributed-enough to feed 850,000 people for a day. As the days grew shorter in 2007, FreeRice.com spread across the Internet like a philanthropic LOLcat, propelled by early notice on National Public Radio's All Things Considered and a Facebook support group that garnered 85,000 members. FreeRice.com's traffic continues to grow. Traffic brings advertisers. Advertisers keep the rice flowing.

Return to Giving charity.

Retrieved from "http://cyber.law.harvard.edu/cyberone/wiki/Giving_charity"

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