Regina Spektor - Millions of Us
From CyberOne Wiki
This location is dedicated to the singer/songwriter Regina Spektor and her most recent album, Begin to Hope. Its appearance is similar to a loft apartment commonly found in New York City, the place where Regina Spektor lives and recorded the album.
Contents |
Founding
In March of 2006, Millions of Us, a company that specializes in working with real life businesses to establish themselves in virtual worlds, collaborated with the Warner Bros. record label to create the Second Life apartment for Regina Spektor, who is an artist on their label. The launch of this apartment in Second Life was part of the marketing strategy for the release of Begin to Hope which was officially released in June of 2006. Visiting the apartment allowed fans of Regina Spektor to hear the album months before it would be available anywhere else. This was the first time a major record label had used Second Life on such a large scale.
Layout
The apartment itself is a small living room decorated with Regina Spektor memorabilia. On the walls, visitors can see framed portraits of Regina Spektor as well as album artwork from Begin to Hope and her previous album, Soviet Kitsch. Through the apartment's windows, visitors can see a city skyline reminiscent of New York City. There is a couch where visitors can sit and read articles about Regina Spektor, which are spread out on the coffee table. There is also a small loft located in the back corner with a small staircase leading up to it, where there is a bed.
Music
In the living room of the apartment, there is a stereo located by the window where visitors can play tracks from Begin to Hope allowing them to hear the entire album. The ability for multiple users to listen at once creates the opportunity for a virtual listening party where users can share their opinions about the songs while listening together. The apartment's decorations and general appearance complement the music, as many of the songs address Regina Spektor's experiences living in an apartment in New York City.
