Giving charity

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FreeRice - freerice.com

(description from computer gaming world) Simple and silent, the site features the game itself, a rotating banner ad, and virtually nothing else. The rules are as simple as the layout: You are presented with a word and four possible definitions. Choose the correct answer, and the quiz becomes harder-and FreeRice.com donates 20 grains of rice to feed the hungry, primarily refugees in Bangladesh.

It sounds simple, even simple-minded, so it's hard to imagine such a game could actually make a difference. But in the four months since FreeRice.com went live, more than 17 billion grains of rice have been distributed-enough to feed 850,000 people for a day. As the days grew shorter in 2007, FreeRice.com spread across the Internet like a philanthropic LOLcat, propelled by early notice on National Public Radio's All Things Considered and a Facebook support group that garnered 85,000 members. FreeRice.com's traffic continues to grow. Traffic brings advertisers. Advertisers keep the rice flowing.

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